Social Media Channel Manager

About the position

Boats Group, the parent company of Boat Trader, YachtWorld, and boats.com, is hiring a Channel Manager to own audience growth, marketplace inventory distribution, and conversion across social platforms.

This role is responsible for translating marketplace inventory and product capabilities into scalable, high-performing distribution across social channels.

This is not a creative content role. It is a technically-minded channel leadership position focused on:

Audience growth strategy

Marketplace inventory activation

AI-enabled content scaling

Cross-channel distribution infrastructure

Clear communication of technical and platform requirements

As Boats Group continues to scale its marketplaces, this role ensures social channels function as structured distribution engines — not just brand outlets.

Responsibilities

• Own Audience Growth Strategy Across Social Channels
• Define Channel-Specific Strategy & Technical Requirements
• Collaborate Deeply with Product & Technology
• Scale Inventory-Based Video Using AI
• Content Performance Optimization
• Cross-Functional Execution

Requirements

• 5+ years of experience in channel management, growth marketing, marketplace distribution, or performance marketing
• Demonstrated experience working cross-functionally with Product and Engineering teams
• Ability to translate business goals into technical requirements and documentation
• Strong understanding of social platform mechanics and distribution systems
• Experience setting and managing audience growth targets
• Experience with AI tools for video and content scaling
• Data-driven and systems-oriented mindset
• Strong communicator capable of aligning technical and non-technical stakeholders

Benefits

• Hybrid Work Flexibility: Embrace a balanced work model with remote work on Mondays and Fridays and in-office collaboration from Tuesday to Thursday.
• Generous Time Off: With a strong focus on work/life balance, we offer all employees paid time off starting on day one, multiple paid holidays throughout the year, your birthday off, and a winter break at the end of the year
• Volunteering Time: Participate in our volunteer program with 4 paid days annually to contribute to your community.
• Modern Office Perks: Our vibrant Miami office features cutting-edge amenities, such as an electric sit/stand desk, dual monitors, a gym, and a variety of snacks and beverages.
• Comprehensive Benefits Package: Enjoy top-tier Medical, Dental, Vision, and Life insurance, along with a 401(k) plan featuring a 4% match.
• Commuter Benefits: Park conveniently in our building’s garage at no charge to you. For train commuters, we subsidize most, if not all, of your monthly pass expenses.
• Professional Development: Take advantage of online training, live courses, and additional funds for courses, seminars, and certifications to enhance your skills.
• Team-Centric Atmosphere: Be part of a close-knit team that prioritizes relationship-building and personal connections.