Social Media & Paid Ads Manager (Instagram + Facebook Focus) Part Time/Freelance

About Us

We are a growing creative arts and crafts studio based in the Orlando area, focused on delivering elevated, hands-on experiences for children and families. As we prepare for launch, we are looking for a highly strategic and creative Social Media & Paid Ads Manager to help drive local awareness and bookings.

Position Overview

This is not a basic content posting role.

We are looking for someone who understands how to drive real bookings and conversions through social media and paid advertising, while also bringing a strong creative eye to content creation and brand storytelling.

You will play a key role in our launch strategy, helping us build demand, generate leads, and convert followers into customers.

Key Responsibilities

Social Media Strategy (Instagram + Facebook)

• Develop and execute a high-converting Instagram strategy
• Plan and schedule content aligned with launch and booking goals
• Create visually appealing, on-brand graphics and posts (Canva or similar tools)
• Optimize captions, hooks, and CTAs for engagement and conversion
• Manage DMs and inquiries with a conversion-focused approach

Paid Advertising (HIGH PRIORITY)

• Plan and manage hyper-local Instagram & Facebook ad campaigns
• Target specific neighborhoods and demographics within the Orlando area (Lake Nona focus)
• Optimize campaigns for:
• Lead generation
• Event bookings
• Website conversions
• Monitor performance and continuously improve ROI

Google Ads Strategy & Execution

• Develop and manage local Google Ads campaigns
• Focus on high-intent keywords (e.g., kids parties, activities, events in Orlando)
• Optimize for conversions and booking inquiries
• Track performance and adjust targeting and spend accordingly

Launch Campaign Execution

• Build and execute a pre-launch → launch → post-launch funnel
• Support waitlist building and early booking momentum
• Align organic + paid strategies for maximum impact

What We’re Looking For

• Proven experience running Instagram & Facebook ad campaigns
• Strong understanding of hyper-local marketing strategies
• Experience with Google Ads (search + local campaigns)
• Creative thinker with a strong eye for design and visual storytelling
• Experience using Canva or similar design tools
• Basic to intermediate graphic design skills
• Strong copywriting skills (especially for captions and ads)
• Ability to think strategically and analytically (not just creatively)
• Experience driving real conversions (not just likes and followers)

Bonus Points

• Experience marketing for:
• Kids brands
• Events / parties/Birthdays
• Local service-based businesses
• Familiarity with the Orlando / Lake Nona market

Why Join Us

• Be part of an exciting local launch
• Opportunity to shape and own the marketing strategy from the ground up
• Flexible structure with room to grow into a full-time role
• Work with a brand focused on creativity, community, and meaningful experiences

How to Apply

Please apply with

• Your resume
• Examples of campaigns you’ve run (Instagram/Facebook/Google Ads)
• Samples of content or graphics you’ve created (Canva or similar)
• A brief note on how you would approach a local launch strategy for a new business in Orlando

Application Question(s)

• How would you approach a local launch strategy for a new business in Orlando?

Education

• High school or equivalent (Required)

Experience

• Social media management: 1 year (Required)

Work Location: Remote