Marketing Manager

Who We Are
CV (Christian Vision) is a global organisation that exists to introduce people to Jesus and encourage them to become his true followers. Evangelism is at the heart of all we do at CV, bringing the gospel to people around the world in both physical and digital realms.
One of CV's key initiatives is yesHEis, a global activation platform designed to equip Christians with the confidence and practical tools to share their faith.
yesHEis is led by a global team distributed across various countries, focused on content creation, technology, marketing, localisation, and church engagement. The initiative is core to CV's Activation strategy and exists to be widely adopted by individual Christians and churches around the world.
Job Overview
The Marketing Manager is responsible for leading yesHEis' global marketing efforts. This role is pivotal in shaping the way yesHEis connects with Christians worldwide, helping to grow our community, increase digital engagement, and inspire meaningful evangelistic action.
The Marketing Manager oversees and empowers a diverse global marketing team, guiding strategy and execution while reporting directly to the yesHEis Initiative Lead. As the marketing lead, they combine creativity with data-driven insight to deliver campaigns that resonate across cultures, strengthen the brand, and activate Christians to share their faith.
Specific Responsibilities

• Develop and implement global marketing strategies to grow awareness, engagement and community across 25+ regions.
• Design culturally relevant, data-driven campaigns aligned with organisational goals.
• Manage and oversee calendars and collaborate with the Social Media Manager and Performance Marketing Specialist to deliver impactful campaigns.
• Drive user engagement, boost platform usage, encourage user-generated content and deepen community engagement.
• Oversee omni-channel messaging, including app notifications to ensure brand consistency.
• Build strategic partnerships to expand yesHEis' influence in key markets.
• Analyse campaign performance and apply insights to improve results.
• Define clear KPI`s and report on marketing performances and ROI regularly.
• Support localisation teams to maintain global consistency with local relevance.
• Collaborate with the Initiative Lead and Content Manager to align marketing with yesHEis' overall organisational goals.
• Lead and mentor a diverse global marketing team, fostering creativity, innovation and continuous learning.
• Manage and optimise the global marketing budget.
• As part of a global organisation, you will be required to collaborate across time zones, which may require out-of-hours availability from time to time.
  

General Responsibilities
Fulfil all duties outlined above for this specific role, and as directed below for all team members within CV. This includes, but is not limited to:

• Actively pursue personal, professional, and spiritual growth.
• Contribute positively to our team culture by upholding CV's values in attitude and action.
• Comply with all CV policies, procedures, and regulatory requirements.
• Maintain confidentiality and demonstrate integrity in all matters.
• Engage fully in staff and team meetings, collaboration, and communication.
• Commit to continuous learning and development as needed for the role.
• Foster respectful, clear, and constructive communication across all interactions.
• A practising Christian in full agreement with the CV Statement of Faith.
• Actively involved in a local church or Christian faith community.
• Committed to living according to biblical values.
  

Skills/ Experience/ Education

• Bachelor's degree in digital media, Marketing, Business, or related field (Master's preferred).
• 5+ years in digital product, content, or platform leadership roles — ideally in a mission-driven, global, or tech-enabled organisation.
• Experience in managing global initiatives and remote teams, with strong leadership, communication and cross-cultural collaboration skills.
• Proficiency in digital marketing platforms, analytics tools, and content management systems, with the ability to translate insights into strategy.
• Creative, analytical and strategic thinker with a track record of growing digital communities.
  

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