Social Media Manager; Remote

Position: Social Media Manager (Remote)

Key Responsibilities

• Own and execute social media strategy across platforms including X (Twitter), Instagram, Linked In, and Tik Tok, maintaining a consistent and authentic brand voice
• Partner closely with the Marketing Lead to align social and content initiatives with broader marketing goals and campaigns
• Plan, manage, and optimize content calendars across multiple channels, tailoring formats and messaging for each platform
• Write and edit high-quality copy for social posts, email marketing, websites, and campaign assets
• Collaborate with internal stakeholders (e.g. speakers, sponsors, business teams, community) to support their objectives through targeted content
• Track, analyze, and interpret performance metrics to continuously improve reach, engagement, and conversion
• Report on key KPIs, sharing insights and recommendations to enhance content effectiveness
• Conduct competitor and landscape analysis, staying up to date with trends across crypto, web3, AI, and fintech
• Keep pace with platform updates, social trends, and digital marketing best practices
• Support wider marketing campaigns with timely, on-brand content delivery

Requirements

• 3–5 years of experience in social media, content marketing, or a related role
• Excellent writing and editing skills with strong attention to tone, clarity, and detail
• Proven experience building content strategies that drive engagement and audience growth across social platforms
• Hands-on experience with social analytics tools and performance reporting
• Ability to manage multiple work streams in a fast-moving environment
• Strong cross-functional collaboration and stakeholder management skills
• Analytical, proactive, and creative problem-solver
• Highly self-driven with a strong sense of ownership and accountability
• Solid understanding of crypto, web3, or AI ecosystems (strong advantage)
• Bachelor’s degree in Marketing, Communications, or a related discipline

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