Social Media Manager

Job Title: Social Media Manager

Department: Marketing

Reports To: Director of Marketing

Location: Remote work may be considered for candidates located in the following states: Arizona, California, Florida, Indiana, Kansas, Kentucky, Maryland, Maine, North Carolina, New Hampshire, New Jersey, Ohio, Oregon, Texas, Virginia, and Washington.

Job Type: Full-Time

FLSA Status: Exempt

Pay: $65,000-$75,000/yr DOE

About Herb Pharm

At Herb Pharm, we inspire trust in plants and respect for nature while balancing purpose with profit. Located in beautiful Williams, Oregon, we’ve been the nation’s leading liquid herbal supplement company for over 45 years. Our diverse organic farm and production facility works with 250+ plants to create over 500 liquid herbal extracts, distributed to grocery, natural food, and specialty stores nationwide. We’re committed to treating our employees with respect and gratitude—join us and be part of our mission!

Job Summary

Herb Pharm is rooted in a passion for plants, people, and the planet—and we’re ready to deepen those connections online. The Social Media Manager helps us grow our digital presence and share the story of herbal wellness. This role will craft and implement thoughtful content strategies that honor the unique character of each social platform, amplifying our brand’s voice and values. By sparking meaningful conversations and inspiring trust in our herbal remedies, the Social Media Manager will nurture lasting relationships and help us flourish year after year!

Key Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and community growth across Instagram, Facebook, TikTok, LinkedIn, and YouTube. Utilize Sprout Social for scheduling, reporting, and performance analysis.
• Create and edit content including written posts, graphics, photos, and short-form video to support brand initiatives and campaigns.
• Manage community interactions by monitoring comments, messages, and inquiries, ensuring timely responses and maintaining a positive brand presence.
• Analyze performance metrics and conduct regular social media audits to evaluate campaign effectiveness and optimize strategy.
• Plan and manage social media campaigns, including organic and paid initiatives, to promote products/services and drive traffic to digital platforms.
• Conduct ongoing market and competitor research to stay informed on trends, platform updates, and industry best practices.
• Collaborate with the marketing team to maintain and execute a cohesive social media content calendar.
• Manage influencer, UGC, and affiliate partnerships, including sourcing creators, coordinating deliverables, and tracking content.
• Coordinate with TikTok affiliates and TikTok Shop to enhance product visibility, creator engagement, and sales performance.
• Support paid social efforts by assisting with Meta Ads setup, monitoring, optimization, audience targeting, and reporting.

Required Education and Experience

• Bachelor’s degree in Marketing, Communications or a related field; equivalent work experience will also be considered
• At least 3 years of practical experience managing social media within a content-heavy, brand, or digital marketing environment.

Required Qualifications

• Strong communication, copywriting, problem-solving, time management, and project management skills.
• Technical proficiency and extensive knowledge of major social media platforms, trends, and best practices.
• Proven experience managing and growing social media channels for a brand or organization.
• Experience with Meta Ads Manager, influencer/affiliate programs, TikTok affiliate partnerships, and TikTok Shop.
• Ability to think critically and creatively, with high attention to detail and strong emotional intelligence.
• Reliable, adaptable, collaborative, and able to lead with integrity and initiative.
• Deep industry knowledge, including regulatory considerations and effective social media strategy development.

Working Conditions

• Work Environment: This role is primarily performed in an office with extended time at a computer using design tools. Occasional on-site work may be required for photo/video shoots, set styling, or reviewing physical materials.
• Travel Requirements: 10% or less. Travel to events such as Expo West, Brand Partnership Collaborations, and farm events.
• Physical Demands: Primarily sedentary role requiring extended periods of sitting and computer use, with occasional standing, walking, and light lifting of up to 10 pounds.

Our generous benefits package includes a complete range of quality benefits:

• Comprehensive group medical, dental, and vision coverage for employees and dependents
• Coverage includes a variety of alternative healthcare options
• Prescription drug coverage with a mail-order program
• Generous employee purchase discounts on our herbal products
• Employee-free product program
• Employee assistance program
• Green Commuter Initiative to encourage carpooling, walking, and biking to work
• Life, accident, and disability insurance
• 80 hours of accrued Paid Time Off
• 40 hours of accrued Paid Sick Time
• Eight paid National Holidays and one floating holiday
• Paid Jury Duty and Bereavement Leave
• Short-term disability plan
• 401(k) retirement plan with company matching and profit-sharing features

At Herb Pharm, we are committed to building a workplace that reflects the diverse communities we serve and embodies the eco-friendly values we stand for. As a B-Corp and Regenerative Organic Certified company, we believe that sustainability and equity go hand in hand. We are dedicated to fostering a culture of inclusion where every individual—regardless of race, ethnicity, gender, sexual orientation, religion, disability, or background—feels empowered to contribute, grow, and thrive.

We know that diversity drives discovery, innovation, and resilience, and we are committed to creating equitable opportunities for all employees. By embracing different perspectives and experiences, we not only strengthen our organization but also help nurture a more just, healthy, and sustainable society.

If you’re passionate about making a positive impact on the world and working in an environment that values social and environmental stewardship, we encourage you to apply. Together, we can create a future where businesses and communities thrive in harmony with the planet.

Herb Pharm is an equal-opportunity employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status. We celebrate diversity and are dedicated to fostering a workplace where everyone feels valued and empowered to contribute to our success.

Herb Pharm is committed to complying with all applicable provisions of the Americans with Disabilities Act (ADA). We provide reasonable accommodations to qualified individuals with disabilities to ensure equal employment opportunities. If you require assistance or accommodation during the application or hiring process, please contact [email protected]

At-Will Employment: Herb Pharm is an ‘At-Will’ employer. Nothing in this job description should be interpreted as an employment contract. Job responsibilities and tasks may be modified from time to time based on the company's needs.