Sr. Manager, Paid Search and Social

Job Title: Sr. Manager, Paid Search and Social

Location-Type: Remote

Start Date Is: ASAP

Duration: (contract, perm, etc) 3 month contract (potential to extend or convert full-time)

Compensation Range: $50-60/hr W-2

Benefits: Eligible for Health, Dental, Vision, 401K

Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Job Description

• Lifecycle Management: Oversee the complete lifecycle of paid search and paid social campaigns, including strategic planning, launch, and operational management.
• Objective Translation: Engage with clients and subject matter experts to understand their business goals and translate them into cohesive, full-funnel paid media strategies.
• Relationship Building: Lead client onboarding and transitions, communicating regularly to foster strong relationships, present testing opportunities, and ensure total client satisfaction.
• Mentorship & Coaching: Lead and manage a combined team of Paid Search Marketers and Paid Social Strategists, providing guidance, setting objectives, and fostering professional growth.
• Performance Management: Conduct weekly 1:1 meetings to offer ongoing support, provide timely feedback, evaluate goals, and ensure adherence to scorecard tasks.
• Culture Building: Inspire the team toward achieving objectives while facilitating career growth through clear goal-setting, feedback loops, and continuous learning initiatives.
• End-to-End Supervision: Supervise the tactical execution, setup, and continuous optimization of both search and social campaigns.
• Financial Acumen: Effectively manage daily budget tracking across platforms, implementing advanced bid rule strategies for campaigns, ad groups, and keywords to maximize efficiency.
• Tactical Implementation: Implement advanced audience targeting, high-converting ad creatives, and bid management techniques tailored to both search engines and social platforms.
• Synergy & Integration: Ensure frequent internal communication so that search and social teams understand how their channels impact one another, partnering to determine the best next steps for the broader client picture.
• Thought Leadership: Actively research and implement innovative tactics, platform changes, and algorithm updates. Continuously test keywords, ad copy, landing pages, and novel social trends.
• Data Interpretation: Utilize reporting, analytics, and trend tools daily to track campaign results. Extract actionable insights from complex data sets.

Requirements

• Experience: 7-10 years of experience in Paid Media (spanning Paid Search and Paid Social roles) with a proven track record of executing successful campaigns with budgets of $1 million or more.
• Leadership: 2-3 years of direct team management experience.
• Certifications: Possession of Google Ads Search Certification and a major social platform certification (e.g., Meta Blueprint) showcasing proficiency in industry-standard practices. Additional certifications (Google Display, Video, App, Shopping) are highly advantageous.
• Platform Mastery: Extensive experience managing Search (Google), PMAX, and diverse social platforms (Meta, TikTok, etc.). Experience with Display, Video, App, or Demand Gen is a plus.
• Technical Skills: Advanced proficiency in using analytics tools to drive marketing decisions, alongside mastery of Google Suite, Microsoft Excel, and PowerPoint.
• Soft Skills: Exceptional communication and interpersonal skills, with the ability to multitask, prioritize, and manage time effectively across multiple clients, partner relationships, and internal initiative