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Instagram & Facebook Social Media Manager — Part-Time, Ongoing (Multi-Brand Agency)

Upwork

About Us

We're a boutique email + digital marketing agency managing a roster of growing e-commerce and lifestyle brands (women's health, family, wellness, hospitality). We're looking to add a part-time social media manager to our team to own Instagram and Facebook across our client portfolio.

The Role

You'll work directly with our founder to plan, create, publish, and grow Instagram and Facebook presence for multiple brands. Each brand has an established voice and visual identity — your job is to bring it to life on social, week after week, with consistency and personality.

What You'll Do

  • Build monthly content calendars aligned with each brand's email and promotional schedule
  • Design feed posts, Stories, and carousels in Canva using existing brand kits
  • Edit short-form Reels in CapCut (or similar)
  • Write captions in each brand's voice
  • Schedule and publish via Meta Business Suite and/or Later/Planoly
  • Manage the community — reply to DMs, comments, and engage with followers daily
  • Run light paid social — boosted posts and small Meta ad campaigns
  • Pull monthly performance reports (reach, engagement, follower growth, ad ROAS) and recommend what to do more/less of

Hours & Rate

  • 4 hours per week, ongoing
  • $20/hr
  • Start: ASAP

Required Tools

  • Canva
  • Meta Business Suite & Ads Manager
  • CapCut (or comparable short-form video editor)
  • Later, Planoly, Sprout, or similar scheduling platform

Who We're Looking For

We're open to junior candidates with strong potential — what matters most is taste, work ethic, and reliability. You should:

  • Have a portfolio (personal, freelance, or in-house) showing feed posts AND Reels you've made
  • Be obsessive about details — captions free of typos, on-brand colors, posts going out on time
  • Communicate proactively (we use Slack and email; same-day responses during business hours)
  • Take direction well and run with it — we don't want to micromanage
  • Be based in the US or have working hours that overlap with US Eastern time

Nice to Have

  • Experience with women's health, wellness, family, or hospitality brands
  • Basic photography or product styling instincts
  • Familiarity with Klaviyo or other email platforms (we run social + email together)

Job Type

Job Type
Part Time
Location
Anywhere(Remote)

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