Social Media & Content Marketing Manager

Location: Remote

Type: Full-Time

Reports to: Marketing

About the Role

A growing group of consumer brands in the dietary supplement and wellness space is seeking a highly organized, creative, and driven Social Media & Content Marketing Manager to own content execution & performance across owned consumer touchpoints including social media, email, SMS, and eCommerce channels. This role is perfect for someone who thrives in a fast-paced environment, can manage multiple projects, and has a strong sense of storytelling via social media and content performance marketing tactics.

Key Responsibilities

Content Execution & Performance

• Plan, write, and coordinate high-quality content across social media, email, paid assets, and product marketing channels that aligns with brand marketing strategies
• Manage the content calendar and post timing for multiple brands
• Work with digital channel leads to optimize copy for SEO and brand consistency
• Apply test & learn tactics to optimize content that drives engagement and conversion
• Monitor social media channels for engagement and customer service
• Creating posts, copy, utilizing low code design tools like canva, etc.

Campaign Execution

• Execute integrated marketing campaigns to support product launches, educational series, partnerships, and promotions
• Coordinate assets, copy, timelines, and performance tracking
• Drive cross-functional collaboration with resources & partners and vendors

Brand & Messaging

• Maintain brand voice and visual consistency across all touchpoints
• Support development of marketing materials including sell sheets, presentations, landing pages, and ads

Project & Platform Management

• Oversee content marketing workflows and scheduling in tools for social media management, as well as content management and CMS platforms like ClickUp & Klaviyo
• Track campaign performance and report on KPIs

Experience We're Looking For

• 3–5 years of experience in content, marketing or communications. Social media experience is a must, and please be prepared to share examples.
• Strong writing, editing, and storytelling skills
• Experience managing content calendars and digital campaigns
• Comfort working across platforms like Klaviyo, Meta, Shopify, or similar
• Excellent project management and communication skills
• Familiarity with content, creative and project management tools like ClickUp, Figma, Canva, Hootsuite, or similar
• Bonus: experience in wellness, supplements, or e-commerce